Portfolio Items

Portfolio Items

A Little More About What I've Done

1.) The Florida Department of Agriculture: Fresh For Florida Kids Initiative: The FL. Department of Ag. met with me at Compass Marketing and Consulting to determine if we could assist them with a new Farm to School initiative called ‘Fresh For Florida Kids’. This initiative looks at getting healthy foods into schools throughout the entire state of Florida. We were able to assist the client with everything from branding (logo creation and general design), to website, to marketing collateral creation and much more – in total over 80 projects. I was the PM on the account and we were able to meet all of their needs. The creative has been nationally recognized and is being submitted for an Addy Award. Below you will find a link to the website where you can access more information:

www.freshforfloridakids.com

2.) Subaru of America Ad Funds: I personally manage the Subaru of America Advertising Funds (specializing in coop reimbursement) on behalf of one of our major clients. The client receives monthly accruals based on inventory coming in. It is my job to make sure all creative (television, print, outdoor, etc.) is compliant with Subaru of America standards. I also submit claims with reconciled/notarized scripts and affidavit of runs and monitor the reimbursement of claims. The second part of this job is to handle all media buys on behalf of the client, and the monthly budget is of course affected by the accruals and results in an increase in budget.

 

 

3.) The Proctor Dealerships “In the People Business Campaign”: The Proctor Dealerships recently created a new campaign “In the People Business for Over 100 Years”. Compass Marketing and Consulting held employee focus groups, and I personally assisted in the development of the campaign creative (script writing, production, ad creation). As part of the television spots, we created :15 bookends. Each spot has a USP that explains what the dealerships are “Driven” by. The staff of the dealerships is shown in the commercials. I have added a link to the “ProctorCars” youtube page, where you can view some of the creative:

View More Spots Here

4.) True Love + True Blood Proctor Subaru Blood Drive: I have participated in planning several events on behalf of the Proctor Dealerships. We work closely with the Southeastern Community Blood Center (SCBC) to host multiple blood drives throughout the year. One of the favorites in the community is “True Love + True Blood”, held around February of each year. We work with several vendors to provide food and drinks at the drive, have remotes with local radio stations, and promote through other media outlets to drive people to our event. At the end of the event, we raffle a big screen TV, BluRay Player and all seasons of True Blood – this event has always been a huge success.

 

 

 

 

 

 

5.) Light Up UCF: This annual event was one that started with me and a group of fellow interns at the arena. This was our “legacy” to the arena. This event features a built in ice skating rink, light show and music. The event is held for several months over the holiday season. The event started with a grassroots campaign, and grew from there. Eventually the media picked up on this, and it has become wildly successful. Our team executed everything from research and development, to securing vendors, marketing/advertising and actual setup.

 Link to the Light Up UCF website

Other Events Worked On:

  • Tee off for Tots Dinner Carnival in conjunction with Tallahassee Memorial Hospital (Compass Marketing and Consulting, on behalf of the Proctor Dealerships)
  • Brewfest Tallahassee (Compass Marketing and Consulting, on behalf of the Proctor Dealerships)
  • Pets and Their People (Compass Marketing and Consulting, on behalf of Proctor Subaru, Tallahassee Magazine and the Leon County Humane Society)
  • Making Strides Against Breast Cancer (ACS) Walk (Compass Marketing and Consulting, on behalf of the Proctor Dealerships)
  • The Harlem Globetrotters (University of Central Florida Arena)
  • The Kings of Leon (University of Central Florida Arena)
  • College Bingo Nights (University of Central Florida Arena)
  • Cobra Starship/Fall Out Boy Tour (University of Central Florida Arena)
  • Robin Williams Comedy Tour (University of Central Florida Arena) – Cancelled 2 weeks before show due to illness
  • Big Brothers Big Sisters of the Big Bend – Annual Poker Tournament

Projects Worked on With Remote Teams:

Other Clients Experiences: